May 28, 2024

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904 Carrera GTS Leads $20m Broad Arrow Porsche Event

Broad Arrow Auctions, a Hagerty company, has announced official results from its Porsche 75th Anniversary Auction held at the Porsche Experience Center in Atlanta on June 10.  

The auction achieved $20 million in total sales with 93 percent of all lots sold. The auction saw a standing room only crowd in attendance at Porsche’s North American headquarters. With more than 450 attendees converging on One Porsche Drive, including Porsche executives and guests from around the world, the event exhibited a palpable energy that was reflected in a highly active bidding environment.

“Saturday’s auction was a terrific success, and we were thrilled to host this historic auction,” said Kenneth Ahn, President of Broad Arrow Group. “The atmosphere was electric throughout the weekend, kicked off by Porsche’s Driven by Dreams Festival. We are grateful to Porsche Experience Center Atlanta, our consignors, bidders and more than 450 attendees who helped make this a special event to be remembered.”

“We were delighted for Broad Arrow to host the auction to celebrate Porsche’s 75th anniversary with our friends at Hagerty at our home in North America, the Porsche Experience Center in Atlanta. The auction event and results were outstanding.” said Ayesha Coker, Vice President of Marketing, Porsche Cars North America.

The top seller of the auction was the significant 1964 Porsche 904 Carrera GTS; the exceptional dual-purpose sports racer which was recently the subject of a full length film with noted Porsche specialist Rod Emory, who referred to the car as “the perfect Porsche”. After an exciting exchange between multiple bidders, the 904 achieved a final bid price of $2,535,000.

Another top seller of the auction and certainly one of the most popular cars in the auction is the 1999 Porsche 911 Classic Club Coupe “Sonderwunsch” Factory One-Off that was specially commissioned by Porsche Club of America that carried a presale auction estimate of $292,865. After a highly competitive bidding exchange, witnessed by the team responsible for the car’s creation, including its designer Grant Larson, the very special Porsche 911 achieved a final bid price of $1,325,000.

One of the most exciting moments of the afternoon occurred during the bidding of the historic and iconic 1984 Porsche 962, which was driven across the block by none other than Bobby Akin, who shared his personal experience and family connection to the car with the audience. After an equally riveting bidding contest, the Coca-Cola liveried 962 ended up selling for $1,270,000.

Broad Arrow set nine new auction records in Atlanta, many of which represent highly desirable modern collectible Porsche models with new and long-standing collectors and enthusiasts, including lot 214, the 1974 911 Carrera; lot 231, the 1983 911 Turbo “Sonderwunsch”; lot 236, the 1981 924 Carrera GT; lot 243, the 1959 356A 1600 Cabriolet, and lot 248, the 1988 944 Turbo Cup Coupe.

Broad Arrow Porsche 75th Anniversary Auction 2023 Top 10 Sales

1. Lot 227 – 1964 Porsche 904 Carrera GTS – $2,535,000

2. Lot 219 – 2004 Porsche Carrera GT – $1,462,500

3. Lot 231 – 1999 Porsche 911 Classic Club Coupe – $1,325,000

4. Lot 239 – 1984 Porsche 962 – $1,270,000

5. Lot 247 – 2005 Porsche Carrera GT – $1,028,000

6. Lot 241 – 1993 Porsche 911 Carrera 4 Lightweight – $885,000

7. Lot 252 – 2011 Porsche 911 GT3 RS – $637,500

8. Lot 226 – 2011 Porsche 911 GT2 RS – $577,000

9. Lot 216 – 1971 Porsche 914/6 ‘M471’ – $555,000

10. Lot 228 – 2011 Porsche 911R – $533,000

Complete results from Broad Arrow’s Porsche 75th Anniversary Auction can be found at

Broad Arrow continues its calendar with The Monterey Jet Center Auction in August. This two-day sale will be held in conjunction with the Hagerty Motorlux, where thousands of guests will be in attendance across the two events to kick off Monterey Car Week. The live auction event will present approximately 150 exceptional motorcars, from pre-war American and European Classics to modern collectibles and supercars. Those interested in consigning their car or collection in Monterey this August can contact one of the Broad Arrow team members to discuss consignment opportunities.