May 17, 2024

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Gooding & Co Achieves $95m in Pebble Beach

Image: Gooding & Co.

One of the cornerstones of the Monterey Car Week — Gooding & Company’s annual Pebble Beach Auction — took place alongside the concours on Friday, August 18, and Saturday, August 19.

In total, the auction house grossed over $95m in sales from 133 lots sold at their 19th annual event, led by a very original and unrestored 1962 Ferrari 250 GT SWB Berlinetta that sold for $9,465,000 on Friday night. According to the auction house, 24 lots were sold over $1m each, with an average price per car of $714,736. 

1962 Ferrari 250 GT SWB

Ferraris stole the show, led of course by the very original 1962 Ferrari 250 GT SWB Berlinetta. A 1966 Ferrari 275 GTB in Verde Medio (Medium Green) also sold for $3,415,000. Pre-war Classics also brought plenty of attention, including the well restored Castagna-bodied 1933 Alfa Romeo 8C 2300 Cabriolet at $4,515,000.

On Friday night, Gooding & Company presented two top-tier American Brass Era offerings from the Jerry S. Foley III Estate. The 1914 Mercer Type 35-J Raceabout, which sold for $4,790,000, became the most valuable Mercer ever sold at auction, and the 1913 Lozier Type 72 Meadowbrook Runabout, which achieved $1,765,000, set a new marque record for Lozier. 

1914 Mercer Type 35-J Raceabout
1913 Lozier Type 72 Meadowbrook Runabout

On Saturday, the auction house sold a 1912 Simplex 50 HP Toy-Tonneau, offered from 111 years of continuous single family ownership, for $4,075,000. 

“This year’s Pebble Beach Auctions saw a number of historic cars go to new homes for the first time in many decades, or with the case of the Simplex, for the first time in over an entire century,” said Gooding & Company President and Founder, David Gooding. “I am so proud of our team for bringing such historic, sought-after vehicles to market. The sale of our headlining SWB, along with the record-setting Brass Era lots, indicates a strong sense of what drives this industry forward: a zealous desire to acquire something so rare and special in what is certainly a once-in-a-lifetime moment.” 

See the complete results here.

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