SEMA’s always been forward-leaning when it comes to automotive technology — and now the group has built a special feature exhibit that will highlight the future of vehicle propulsion.
The SEMA FutureTech Studio is a new addition to the SEMA Show for 2023, built as part of the EV & Future Propulsion section that evolved from the SEMA Electrified exhibits of previous shows.
Say what you will about the future of gasoline in the collector car world — there’s evolution happening right now in the greater car community, and this showcase is where a bunch of these new ideas will be on display.
“The FutureTech Studio will help attendees understand what’s happening in the industry and how the industry is already pushing the creative envelope with new innovations, parts, and services,” said Luis Morales, SEMA Director of Vehicle Technology. “The EV & Future Propulsion section embodies our commitment to featuring the latest and future trends at the SEMA Show, and it is a testament to SEMA’s dedication to helping the community remain at the forefront of technological advancements.”
The new FutureTech Studio will highlight products and equipment that use alternatives to traditional gasoline power, as well as vehicles that use these new technologies. There will also be an education stage, called FutureTech LIVE, which will feature presentations on EV power, hydrogen conversions, hybrid options, alternative fuels and other new ideas.
“The automotive aftermarket has always been at the forefront of vehicle innovation and technology, and this new section will help showcase how our industry is leading the way in the creation of new engine and fuel options,” said Tom Gattuso, SEMA Vice President of Events. “The FutureTech Studio is a visionary space designed to inspire and support innovation across all segments and vehicles.”
The SEMA Show takes place at the Las Vegas Convention Center from October 31 to November 3.