June 15, 2024

Linkage Mag

Geared for the Automotive Life

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Big Oly Soars to $1.87m at Mecum Indy

Classic SUVs now have a new high-water mark.

“Big Oly,” the 1969 Ford Bronco that Parnelli Jones drove to victory at the Baja 1000 in 1971 and 1972, has just sold to a new owner at Mecum’s Indianapolis sale. After buyer’s premium, the price was $1,870,000.

It’s important to note that “Big Oly,” so named for its Olympia Beer sponsor, isn’t really a Bronco underneath. Instead, it’s a custom-built racing truck with a tube chassis, fiberglass and aluminum bodywork, and a host of special tech designed specifically for Jones and his partner Bill Stroppe to compete and win across some of the most challenging racing terrain in North America. 

Image: Mecum

This truck represents what ended up being a huge leap forward in the world of off-road racing, so it was always going to be expensive, and it was offered direct from Parnelli Jones’ personal collection, which made it even more valuable to collectors. 

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